Most Australians with personal insurance arranged through a financial adviser are paying a commission embedded in every premium — and most have no idea. It doesn't show up as a separate line item. It doesn't come with a note explaining what it is. It just quietly inflates the cost of your cover, year after year, for as long as you hold the policy.

As a fee-only firm, Diligent Financial Planning doesn't accept insurance commissions. We charge a transparent, agreed fee for our work and arrange your insurance at the lower, commission-free premium rate. This article explains exactly what that looks like in practice — including what we charge, what a commission-based adviser earns, and two illustrative client examples with the numbers in full.

How commission actually works

When a financial adviser arranges an insurance policy and accepts commission, the insurer pays that adviser a percentage of your premium. Under ASIC's current life insurance remuneration framework, the maximum upfront commission payable is 66% of the first year's premium, with an ongoing trail of 22% of the premium in each subsequent year the policy remains active.

Maximum commission structure
under current ASIC regulations
66%
Year 1 upfront
22%
Ongoing trail

The critical point is that this commission isn't paid by the insurer from their own margin. It's built into the premium you pay. The same insurer, the same policy, the same cover — two different premium rates depending on whether commission is included or not. Many advisers offer their advice at no upfront cost because the commission embedded in your premium effectively funds their business. The advice isn't free. It's just billed invisibly.

"Many advisers charge nothing upfront for their work — because the commission built into your premium is doing the billing. The advice isn't free. You just never see the invoice."


How Diligent FP works instead

Our model is straightforward. We charge fixed, transparent fees for the work we do and accept no commissions from insurers. That means your policy is arranged at the nil-commission premium rate from day one — and renews at that lower rate every year going forward.

For a typical insurance engagement, our fees are:

1
Financial Plan, Analysis & Pre-Assessment
$3,300 (incl. GST)

This covers the full discovery and strategy process — understanding your situation, modelling the right level and structure of cover, conducting pre-assessments with insurers where your health or occupation warrants it, and preparing a clear written recommendation with the reasoning behind every decision.

2
Implementation
$1,650 (incl. GST)

Completing applications, managing the underwriting process with the insurer, and confirming your cover is in place correctly. We handle the back-and-forth so you don't have to.

3
Ongoing — no trail commission received
$0 from the insurer

Once your policy is active, we receive no ongoing payments from your insurer. Your policy renews at the nil-commission rate each year. If you need a review or changes in future, that's a separate engagement at an agreed fee.

In the case study below, both clients were advised and implemented under a single engagement. Total Diligent FP fees for both: $4,950.


The case study: same insurer, same cover, two scenarios

In April 2026, we ran comparison quotes through NEOS Protection for two clients — shown here with fictionalised names — illustrating their premiums with and without commission on identical cover. Both are Victorian residents, non-smokers, with standard underwriting and no health loadings applied.

Michael Hargreaves

Age 39 · Sports Coach
  • Employed, non-smoker
  • Occupation class: BC
  • VIC resident, Male
  • DOB January 1987

Claire Sorensen

Age 34 · Senior Manager
  • Office-based, degree-qualified
  • Income exceeding $120,000 p.a.
  • VIC resident, Female
  • DOB August 1991

Cover in place — NEOS Protection, both clients

Cover Summary — identical across commission and nil-commission scenarios
Life Cover
$2,750,000
TPD (Super + Own Occ split)
$2,750,000
Critical Illness (Linked)
$450,000
Income Support
To age 65

All covers include the Indexation Benefit, linked to CPI or 5% p.a., whichever is greater. Income Support has an 8-week waiting period with an Increasing Claims Option. The projection below uses NEOS Protection's published premium rates as at April 2026, with commission set at the maximum permissible rate versus nil. The insurer, policy terms, and cover amounts are identical in both scenarios.

Year-by-year: the premium difference

Michael Hargreaves — Sports Coach, Age 39

Michael Hargreaves · Male · 39 · Sports Coach · NEOS Protection · VIC
Year Age With Commission Nil Commission Annual Saving
1 40 $10,242 $7,681 $2,561
2 41 $11,813 $8,860 $2,953
3 42 $13,749 $10,311 $3,438
4 43 $15,959 $11,969 $3,990
5 44 $18,127 $13,596 $4,531
6 45 $20,411 $15,308 $5,103
7 46 $24,128 $18,096 $6,032
8 47 $28,384 $21,288 $7,096
9 48 $33,361 $25,021 $8,340
10 49 $39,374 $29,530 $9,844
10-Year Cumulative $215,549 $161,661 $53,888 saved

Claire Sorensen — Senior Manager, Age 34

Claire Sorensen · Female · 34 · Senior Manager · NEOS Protection · VIC
Year Age With Commission Nil Commission Annual Saving
1 35 $5,414 $4,060 $1,354
2 36 $5,922 $4,441 $1,481
3 37 $6,560 $4,920 $1,640
4 38 $7,287 $5,465 $1,822
5 39 $8,142 $6,106 $2,036
6 40 $8,988 $6,741 $2,247
7 41 $9,795 $7,346 $2,449
8 42 $11,111 $8,333 $2,778
9 43 $12,860 $9,645 $3,215
10 44 $14,565 $10,924 $3,641
10-Year Cumulative $90,644 $67,981 $22,663 saved
Combined gross premium saving over 10 years
$76,551
Michael + Claire · NEOS Protection · Identical cover throughout
$53,888
Michael Hargreaves
$22,663
Claire Sorensen

Now add the fees — and the honest comparison

The premium saving above assumes neither adviser charges anything extra. That's not realistic. A commission-based adviser funds their work through the commission. We charge a fee. So the honest question is: what does each model actually cost these two clients in total, once everything is on the table?

Michael and Claire were advised together as part of a single engagement. Our total fee covering both clients — plan, analysis, pre-assessment, and implementation — was $4,950.

Total cost over 10 years — both models, both clients

Commission-Based Adviser
Upfront advice fee $0
Implementation fee $0
Michael's premiums (10yr) $215,549
Claire's premiums (10yr) $90,644
Total client cost $306,193
Diligent Financial Planning
Plan + analysis + implementation
(both clients, one engagement) $4,950
Michael's premiums (10yr) $161,661
Claire's premiums (10yr) $67,981
Total client cost $234,592
Gross premium saving
$76,551
before fees
Diligent FP fees
(both clients combined)
$4,950
once, covers both
Net saving — both clients · 10 years · after all fees
$71,601
same insurer · same cover · same policy terms throughout

When does the $4,950 fee pay for itself?

The combined annual premium savings in Year 1 alone are $3,915 — $2,561 for Michael and $1,354 for Claire. By the end of Year 2, their combined savings have reached $8,349, comfortably clearing the $4,950 fee. From that point forward, every dollar saved is a net gain.

Payback in Year 2. Combined Year 1 saving: $3,915. Combined Year 1 + Year 2 saving: $8,349. The $4,950 fee is fully recovered before the end of Year 2 — and the nil-commission premiums continue for the life of both policies.

To put that another way: if Michael and Claire hold their cover for 10 years — which for policies of this type is a conservative assumption — the $4,950 fee generates a net return of $71,601. That's a return of more than 14 times the cost of the advice, on identical cover from the same insurer.


What the commission-based adviser would have earned

It's worth being transparent about the other side of this. The NEOS Protection premium projections itemise commission payments year by year. Here's what a commission-based adviser would have received from these two policies over 10 years — compared to the single fee we charged.

Commission earned vs Diligent FP fees — 10-year comparison

Commission from Michael's policy over 10 years $45,272
Commission from Claire's policy over 10 years $19,408
Total commission — both clients, 10 years $64,680
Diligent FP total fees — both clients, charged once $4,950
What the commission model extracts above our fee $59,730 more — paid by the clients

To be clear: commission-based advisers aren't doing anything wrong. Commissions are legal, regulated, and disclosed. But that $64,680 comes directly from client premiums over 10 years. It adds nothing to the cover, the claims process, or the policy terms. It simply funds the adviser's ongoing revenue — and it grows every year as premiums rise with age.

"A commission-based adviser would have earned $64,680 from these two clients over 10 years. We charged $4,950 — once, for both. The clients keep the rest."


A few things worth noting

Commission-free cover isn't automatically the right answer for everyone. In some situations — typically where cash flow is tightly constrained — paying an upfront advice fee can create a genuine barrier to getting appropriate cover in place at all. We're transparent about this when it's relevant, and we'll tell you clearly if the numbers don't stack up in your circumstances.

Premium projections are estimates, not guarantees. Insurers do reprice their products, and what happens to premiums beyond 10 years will depend on factors neither we nor the insurer can control today. That said, at any given premium rate, the nil-commission version will always cost less — because the commission is a cost that adds nothing to your cover.

Finally: the right level and structure of cover is always the primary question. Getting someone into a commission-free policy that's poorly suited to their needs isn't a win. The starting point is always making sure the advice is right. How we're paid for it comes after.

Want to know what your current cover is actually costing you?

Talk to us

Important Information & Disclaimers

This article has been prepared by Diligent Financial Planning Pty Ltd (ABN 53 390 698 055). It contains general information only and does not take into account your personal objectives, financial situation, or needs. It is not intended to constitute personal financial product advice.

The premium comparisons shown are based on NEOS Protection quote and projection illustrations prepared on 25 April 2026, using variable age-stepped pricing at maximum commission rates and nil commission rates respectively. They are estimates only, based on information provided at the time of quotation. Actual premiums will be determined following underwriting and may differ materially from projections shown. Premiums will increase over time due to age, indexation of sum insured, and other factors. Projections do not constitute a guarantee of future costs.

The client profiles used — "Michael Hargreaves" and "Claire Sorensen" — are entirely fictionalised for illustrative purposes. Ages, occupations, and cover structures are illustrative only and do not represent any specific individual. Any resemblance to real persons is coincidental.

Commission rates referenced (66% upfront, 22% ongoing trail) reflect the maximum permissible rates under ASIC's life insurance remuneration reforms as at the date of publication. Not all commission-based advisers operate at maximum rates. Diligent Financial Planning's fees ($3,300 plan and analysis fee, $1,650 implementation fee, charged once for both clients in this engagement) are indicative of a typical engagement and may vary depending on the complexity of your situation. A fixed fee will always be agreed with you before any work commences.

Before acting on any information in this article, you should consider its appropriateness in light of your own objectives, financial situation, and needs, and seek personal advice from a qualified financial adviser. Diligent Financial Planning Pty Ltd is an authorised representative of Diligent Financial Services (AFSL 535390). A copy of our Financial Services Guide (FSG) is available at diligentfp.com.au or on request.

This work is copyright. Apart from any use permitted under the Copyright Act 1968, no part may be reproduced without the written permission of Diligent Financial Planning.